CPM Calculator
Calculate digital advertising Cost Per Mille rates, impressions, or campaign budgets.
Campaign Metrics
Calculated CPM Rate
$10.00
Campaign Cost Breakdown
| Total Campaign Cost | $500.00 |
| Total Impressions | 50,000 views |
| CPM (Cost Per Mille) | $10.00 / thousand |
What is CPM in Digital Advertising?
**CPM** stands for **Cost Per Mille** (Mille is Latin for thousand). In digital media, CPM represents the standard pricing model for paying for every 1,000 advertisement views or impressions on a website, social network, or video stream.
1. The CPM Formula:
CPM = ( Total Campaign Cost / Total Impressions ) * 1,000
2. Solve Total Budget / Cost:
Total Cost = ( Total Impressions / 1,000 ) * CPM
3. Solve Impressions Required:
Total Impressions = ( Total Cost / CPM ) * 1,000